2 years. 

Created in Ace Saatchi & Saatchi-- the campaign took 2 years to make, while simultaneously working on the case study video.

Harrowing but worth it. I'm glad the video's on mute, because I never want to hear this child's voice ever again. 

Awards

2014 Cannes Gold in 2 Categories

2014 Cannes Bronze in 2 Categories

2014 Clio Gold