I'm not an athlete.
When Aste Gutierrez, creative director at BBH Singapore, had contacted me, I was flying back from Vancouver, and the first thing I said was "I'm not an athlete, I'm sorry-- I know nothing about basketball..." to which, he kindly reassured me that I would learn to love it. This wonderful project, armed with a team of talented people, working on an idea that taught you how to play at your best--was my 3 month crash course into the world of basketball.
I may not love it now, but I sure have a brand new level of respect for the game.
Now I know what a Euro Step is.
2018 D&AD Wood Pencil
2018 Grand CLIO